How to Drive a Project for 40 Years – Lessons from The Gates

Published on 27 July 2025 at 22:39

Part 2: "Christo and Jeanne-Claude"

When the artist duo Christo and Jeanne-Claude finally opened their monumental work The Gates in Central Park, New York, in 2005, it was the culmination of a journey spanning over 26 years. The idea was born in 1979, yet it wasn't realized until 2005. This story isn't just about art — it’s about perseverance, belief, resistance, and above all: an unshakable will to complete what you believe in.

For anyone who has ever had an idea that felt too big, too expensive, or too unconventional — this is the story to carry with you. A reminder that some projects aren't meant to move quickly. But when they finally happen, they can transform how we see the world.

A Gate for Every Path

The Gates consisted of 7,503 structures made of saffron-colored fabric hanging above the walkways of Central Park. The gates followed the paths of people, rather than redirecting them. Nothing was blocked. Nothing was closed off. It was art that blended with the landscape — and with the people.

But the idea wasn’t easy to sell. New York authorities said no — again and again — over several decades. It was too expensive, too complicated, too abstract. But Christo and Jeanne-Claude never gave up.

They didn’t just wait. They worked. They prepared, drew, explained, proposed, defended, and persisted — for more than 25 years. Not once. But continuously.

Vision Comes First

What distinguished Christo and Jeanne-Claude from many other creators was their unwavering vision. They never compromised on colors, proportions, or the soul of their ideas. They could adjust methods and materials — but not the purpose.

To run a project for 40 years requires more than willpower. It requires belief — the kind that doesn't waver in the face of resistance, yet doesn't become arrogant either.

Financial Freedom Is Creative Freedom

The duo funded The Gates themselves — by selling original artwork, sketches, and collages. The project cost 21 million USD, and not a single cent came from public funds.

That gave them full autonomy to say: “We’ll pay. We’ll take responsibility. We decide.”

This is a model many creatives and entrepreneurs can learn from. When you own your idea — financially and artistically — you’re not dependent on others to believe in it. You just have to believe in it yourself.

Playing the Long Game

We live in a time obsessed with immediate results. Startups are expected to scale fast. Projects should be agile and measurable. But The Gates proves that slow can be powerful.

When the project finally opened in February 2005, it ran for 16 days. Over 4 million people came to witness it. The reactions were emotional, overwhelming, unforgettable.

It took 26 years to prepare — and it remained etched in people’s memories forever.

Resistance Isn’t Failure

Being told “no” isn’t a failure. It’s part of the process. Christo and Jeanne-Claude met each rejection with respect — but without retreat. They didn’t try to win through compromise, but through persistence, clarity, and dialogue.

When you're leading an idea the world isn’t ready for, you must be prepared to wait until it is.

The Temporary Creates the Eternal

One of the most brilliant aspects of The Gates was its time limit. It stood for only 16 days before everything was removed and recycled. What is fleeting often becomes more emotionally powerful. We know it won’t return — and that makes the experience more intense.

For anyone creating experiences, products, or events — sometimes the temporary is the most memorable.

What Seems Impossible Can Become Iconic

Many of Christo and Jeanne-Claude’s projects were so large in scale that they were dismissed as impossible. But time and again, they proved that when a dream is strong enough, it can overcome the limits of reality.

It takes endurance, persistence, and an unshakable inner compass. But above all, it requires the courage to hold on — even when you’re standing alone.

Final Words: What Do We Learn?

To carry a project for 40 years isn’t a failure — it’s a sign of integrity, loyalty to an idea, and the courage not to give up.

The Gates shows us that the world can be changed — but sometimes we must change the world first, by standing firm when everyone else has moved on.

When we now look back at those saffron-colored gates in Central Park, we don’t just see fabric and steel. We see a reminder that vision is what remains after everything else has been tested.

And sometimes — it’s the vision that wins.

 

By Chris...


Artists Christo and Jeanne-Claude open Central Park installation

New York Mayor Michael Bloomberg holds long pole and pulls velcro strip to release orange fabric as the Gates are unfurled, Christo and Jeanne-Claude behind him, tilt up to show fabric falling.