An article inspired by the conversation on youtube Majbritt Kristensen on Inside Ideas (2020)
When the World Stopped — and a New Mindset Was Born
It is December 2020. The world is deep in the pandemic, people live in isolation, and the phrase “the new normal” hangs in the air as both a promise and a warning.
In the middle of this uncertainty, a conversation appears that still feels relevant five years later:
Majbritt Kristensen’s interview with Marc Buckley on Inside Ideas.
She sits in Malta with a newborn sleeping beside her, her two-year-old in the next room, and she says something that carries her entire life philosophy:
“Children truly are the future. I might already be too late for the big shift — but they aren’t.”
From that single idea, the rest of her worldview unfolds: circularity, health, gentle parenting, and building the future by starting where you stand.
Pic: Majbritt Kristensen
When the Body Says No — and Life Says Reset
Majbritt grew up with chronic asthma — a childhood shaped by medications, inhalers, limitations, and a sense that health was something that happened to her, not something she could influence.
Eventually she reached a point where she asked the question many never dare to:
“Is this really the only way to live?”
She began a long and courageous experiment with:
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food,
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lifestyle,
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habits,
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environmental factors,
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and daily choices.
Slowly, she reset her health. Not with shortcuts, but with lived experience. And in that process she discovered something deeper: health, food, sustainability, relationships, climate, and systems thinking all belong to the same circle.
This was her entry point into circularity — not as theory, but as a personal transformation.
Two Origins, One Philosophy
With a Danish father and a Maltese mother, Majbritt grew up between two worlds.
From Scandinavia:
self-sufficiency, system thinking, long-term resource stewardship.
From the Mediterranean:
warmth, community, small-scale living, and an island’s vulnerability.
Later came Silicon Valley startups, World Economic Forum projects in Davos, NGO work, and global collaborations. Together, these formed her conclusion:
Circularity is not an environmental trend — it’s a civilization pattern.
A way for humans, societies, and ecosystems to function without collapsing under their own weight.
Earthquake, Lockdown & a Home Birth in the Middle of Chaos
The year 2020 was extraordinary for everyone — but for Majbritt, it became symbolic.
She was pregnant.
Her family lived in Zagreb, Croatia.
The pandemic was escalating.
And then an earthquake struck.
Heating, gas, and hot water disappeared for weeks. They warmed water on the stove, showered from pots, and lived in a way many modern people cannot imagine.
Surprisingly, she describes it not as trauma, but as awakening:
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Our comforts are not guaranteed.
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We are more resilient than we think.
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Perspective is the first step toward sustainability.
When the family later moved to Malta for the birth of her daughter Mira, she made another profound choice: a natural home birth, guided by a doula, accompanied by music and a calm atmosphere.
At the same time, many women around the world gave birth alone in hospitals, wearing masks even during labor, because of COVID restrictions and false-positive tests.
The contrast could not have been sharper.
Her home birth became more than a private moment — it became a statement:
The next normal can be more human — even when the world is not.
The Family as the First Circular System
For Majbritt, circularity does not begin in corporate boardrooms or climate conferences.
It begins at home.
In:
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the kitchen,
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the conversations with children,
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the way food is chosen,
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the way waste is handled,
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the way emotions are treated.
When the family buys something, they discuss:
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Where did it come from?
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Who made it?
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What resources did it require?
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What happens when we no longer need it?
This is circular economy in its purest form — lived, not theorized.
It becomes a rhythm the children grow up inside. Maya explores her interests freely; Magnus, at two years old, expresses his emotions with clarity and confidence.
This leads naturally into Majbritt’s deepest family principle: gentle parenting.
Gentle Parenting — Creating the Future Through Relationships
Gentle parenting is not permissiveness.
It is respect.
A belief that children are whole human beings from the start — not incomplete versions of adults.
In their home:
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Feelings are welcomed.
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Tantrums are not punished but understood.
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Opinions have value.
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Children’s intuition matters.
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Interests are never belittled.
When Magnus says:
“I’m sad now.”
…it is not misbehavior.
It is emotional literacy.
It is the foundation for healthy adulthood.
When Maya wants to learn about both buildings and princesses, no one tells her which one is more “serious.” Curiosity is allowed to grow in every direction.
Majbritt believes this simple relational framework does something profound:
It creates future adults who can question systems, challenge injustice, and design new solutions.
This is how change begins — not in policy documents, but in hallways, kitchens, and bedtime conversations.
ACT — When Vision Becomes Infrastructure
After years in London and international work environments, Majbritt returned to Malta with a different kind of ambition.
Together with Claude and other like-minded individuals, she founded ACT — a platform with one mission:
To regenerate Malta.
Genuinely.
Systemically.
Holistically.
ACT focuses on:
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ecosystem restoration,
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soil health,
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plant-based living,
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community engagement,
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and practical circularity.
The flagship project Sanċar aims to plant one million trees.
But not in the simplified “CSR tree-planting” way.
Instead:
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the soil is analyzed,
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the local ecosystem is studied,
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the right species are chosen,
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and trees are planted to survive 200–2000 years.
This mirrors the way she raises her children:
No quick fixes.
Only long-term systems that work.
A Digital Nomad — Rooted in Nature
Long before digital nomadism exploded during the pandemic, Majbritt, her partner, and the children lived a location-independent life across Europe.
Technology made work flexible. But she refuses the narrative that digital life replaces real life.
Nature — even a small city park — is non-negotiable.
She talks about the physical shift that happens the moment you walk from asphalt into a green space. It is not psychological — it is physiological. Trees change us. Nature resets us.
This is part of her next normal:
Digital tools + natural grounding = a balanced human.
Why Her 2020 Message Matters Even More Today
Although the conversation took place five years ago, the lessons feel sharper now than ever:
1. Health is the beginning of everything.
A clear mind and strong body enable better decisions — for ourselves and for the planet.
2. The family is the first educational system.
Gentle parenting creates thinkers, not followers.
3. Circularity is not optional — it is biology.
Human bodies operate in cycles. So should economies and societies.
4. Share the journey, not the performance.
Majbritt’s impact comes from authenticity, not perfection.
5. Children are not future adults — they are co-designers today.
Their worldview shapes systems faster than policy ever will.
A New Normal Begins in Small Circles — Not Grand Plans
Majbritt ends the conversation in 2020 with unexpected wisdom:
Had she known everything in advance, the journey would not have shaped her the same way.
The process matters.
The mistakes matter.
The slow transformations matter.
Because sustainability is not built by one giant decision — but by thousands of small circles lived each day:
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in how we eat,
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how we breathe,
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how we raise our children,
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how we treat nature,
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how we use technology,
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how we think about the future.
Circularity is not a model.
It is life.
And it begins exactly where we stand — today.
By Chris...
Living the Next Normal Circularity, Healthy Living, and Gentle Parenting Majbritt Kristensen.
Majbritt Kristensen is my guest on Episode 48 of Inside Ideas with Marc Buckley. Majbritt’s Scandinavian & Mediterranean upbringing triggered her passion for Circularity. Her interest and understanding of circularity led to past and current experiences with startups in Silicon Valley, WEF Davos, local NGOs, and private projects. Serious childhood health issues led her to explore lifestyle/food options. She reset her health, shared her learnings, and has been at the forefront of boosting health and happiness. Her insights are applied holistically throughout all aspects of her life - including family, applying The Next Normal to boost The Next Generation. She co-founded ACT as a platform to reach more people. She keeps connecting to thought-leaders to make their insights available, anytime, anywhere.
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